Hello, I’m a Growth-Focused Digital Marketer from Boston, Massachusetts. I earned a bachelor’s degree in marketing from the University of South Florida.
Experience using HubSpot (HubSpot Marketing Software Certified), Pardot, and Marketo.
Completed One Month Growth Hacking course where students are taught how to convert and retain more customers by using The Lean Marketing Framework.
Completed HubSpot Inbound Certification and One Month Content Marketing Course.
Search Engine Optimization (SEO) Specialization via UC DAVIS.
Active twitter (over 4K+ followers) and LinkedIn (500+ connections) user who understands the importance of creating a holistic content and social media marketing strategy.
Inherently curious, I taught myself HTML and CSS to improve my ability to rapidly A/B test landing pages and emails on-the-fly.
Education is the most powerful weapon you can use to change the world. ~ Nelson Mandela
Search Engine Optimization Specialization
2016 – 2017 (Expected)
Technical Marketing
Summer 2013
B.S. Business Administration
2004 – 2007
Education is not preparation
for life; education is life itself.
Independent Growth Marketing & UX Lab based in Boston, MA. We’re focused on designing UX-Driven Growth Marketing strategies for early stage startups and SMBs. We design lean marketing experiments to accelerate growth for your business.
Our UX-Driven growth experiments allow us to conduct highly targeted marketing investigations to discover new opportunities for your organization to maximize revenue through the acquisition of new customers as well as finding new ways to engage with your existing customers.
Developed a holistic (SEO & SEM) B2B digital marketing strategy to drive qualified website traffic that led to a year-over-year increase of 542%.
Created long-form blog content to increase organic traffic by 1500% in 16 months. Managed the entire creative process for over 250 product videos.
Developed B2B marketing strategy to improve lead generation, product announcements, trade shows, and promotions for existing distributors.
Promoted to Account Manager to service Central Florida Home Depots. Reviewed sales and inventory reports to provide product knowledge and training for store managers.
Successfully completed the comprehensive Universal Forest Products sales training program and was then promoted to Account Manager.
Oversaw the operations of a $1.2 million branch. Generated new business while growing existing accounts using relationship selling and sales management strategies.
Selected by The Sherwin-Williams Company for their Management Training Program (MTP). Completed the three-phase program in 8 months and was promoted to Operations Manager.
The Official HubSpot Marketing Software Certification covers the major concepts methodology, and how to use HubSpot to execute an inbound marketing strategy that enables consistent and predictable demand for your business.
HubSpot Academy’s Inbound Certification course teaches students how to optimize your site for more search traffic, to landing page anatomy that generates more leads, the free course and certification exam covers the fundamentals of inbound marketing.
Hubspot’s advanced email marketing training course teaches marketing professionals how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create effective email marketing strategies.
Gained a better understanding of search engine algorithms and how they affect organic search results and websites. Created an effective SEO strategy by learning how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to discover new opportunities to improve SEO.
A highly-immersive course where students learn how to optimize a website, conduct an initial SEO audit to present findings and recommendations and learn strategies for setting goals and managing stakeholder expectations.
Course discussed the dynamics of the content marketing and social media ecosystems and how these interconnected channels drive search results to a website.