Content Marketing ≠ Tactic.
Content marketing is a long-term strategy. Trust me; it takes time and doesn't happen magically overnight once you hit publish. Content marketing takes planning, discipline, creativity, and commitment.
Content Marketing Objectives
Before you begin developing your content marketing strategy, you'll want to define your content marketing objectives. A properly executed strategy can increase brand awareness, build engagement, strengthen consumer trust, and ultimately drive sales.
Managing Content Marketing = Herding Cats
Content marketing strategy, and inbound marketing, and SEO! Oh, my! Where do you begin? Managing content marketing isn't easy, but that doesn't mean you can simply avoid it.