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I'm an inbound marketer who understands the power of compelling content.

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Content Marketing ≠ Tactic.

Content marketing is a long-term strategy. Trust me; it takes time and doesn't magically happen overnight once you hit publish. Content marketing takes planning, discipline, creativity, and commitment.

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Content Marketing Objectives

Before you begin developing your content marketing strategy, you'll want to define your content marketing objectives. A properly executed strategy can increase brand awareness, build engagement, strengthen consumer trust, and ultimately drive sales.

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Managing Content Marketing = Herding Cats

Content marketing strategy, and inbound marketing, and SEO! Oh, my! Where do you begin? Managing content marketing isn't easy, but that doesn't mean you can simply avoid it.

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